If you’re looking to break into the resale market—or level up your current store—knowing which wholesale items are in high demand is half the battle. Whether you’re selling online, in-person, or across marketplaces like Amazon, eBay, or TikTok Shop, choosing the right products is key to fast turnover and strong profit margins.
Here’s a breakdown of the top popular wholesale items for resale in 2025, based on current trends, consumer behavior, and market demand.
1. Wireless Earbuds and Phone Accessories
Tech never goes out of style, and wireless earbuds are one of the hottest resale items right now. Buyers love affordable alternatives to premium brands, making bulk tech accessories a reliable niche.
Other hot items:
- Magnetic phone holders
- Portable chargers
- Bluetooth speakers
Why it works: High perceived value + low cost in bulk = great margins.
2. Fitness & Wellness Gear
The wellness wave is stronger than ever. From home workouts to recovery tools, wholesale fitness gear continues to be a reseller’s goldmine.
Trending picks:
- Resistance bands
- Foam rollers
- Smart water bottles
- Yoga mats
Best for: Online fitness shops, influencers, and health brands.
3. Fashion Accessories
Fast fashion still rules, but the real money is in accessories—think low cost, high demand, and constant trend turnover.
Top items:
- Sunglasses
- Beaded bracelets
- Statement earrings
- Baseball caps
Pro tip: Buy in bulk by seasonal trends and mix up designs for variety.
4. Home & Kitchen Essentials
People love smart, stylish, and space-saving home solutions. Products in this category are often low competition with high utility.
Best sellers:
- Collapsible storage bins
- Silicone kitchen tools
- Mini organizers
- Aromatherapy diffusers
Audience: Great for TikTok shops, home decor pages, and Amazon storefronts.
5. Seasonal/Holiday Products
Holiday-specific items can be huge sellers if timed right. Buying these in bulk ahead of the curve means you’ll be ready before peak demand hits.
Best holidays to target:
- Christmas (decor, gifts, lights)
- Halloween (costumes, props)
- Valentine’s Day (gift sets, plush toys)
- Summer (outdoor gear, travel items)
6. Beauty & Skincare Tools
This niche offers one of the highest markups in reselling. Consumers are constantly looking for the next affordable beauty hack.
Top resale items:
- Facial rollers
- LED face masks
- Nail kits
- Makeup organizers
Hot tip: Bundle items together for even more profit per order.
7. Pet Products
Pet owners are known for frequent purchases and brand loyalty, making this a strong niche for recurring income.
Winning wholesale items:
- Pet grooming gloves
- Portable water bottles for dogs
- Cute outfits and collars
- Treat-dispensing toys
8. Travel Essentials
With global travel back in full swing, demand for compact and useful travel items is spiking.
Hot sellers:
- Luggage organizers
- TSA-approved toiletry kits
- Portable luggage scales
- Neck pillows
Final Thoughts
The most successful resellers aren’t just chasing trends—they’re sourcing the right wholesale items at the right time. Focus on products that are:
- Lightweight (lower shipping costs)
- In demand (based on search trends and social media)
- Low-cost in bulk (for high markup potential)
By partnering with a wholesale platform like LandingStream or trusted suppliers, you can stay ahead of trends and stock your store with fast-selling products that customers are already looking for.